Retailer worksheet
Naked Diamonds does not hold inventory. When we link to a retailer we earn a commission if you buy. That is why this page is a scoring sheet, not a “best of” list.
Terms below are what a careful shopper should verify on the live site the day they buy. Policies change. We are not the retailer.
Score the store before you score the stone
| Check | Pass | Fail |
|---|---|---|
| Imaging | Actual video or high-res photo of that stone, not a stock render of the shape. | Placeholder image, “similar stone,” or no 360° view on a fancy shape. |
| Report access | Full report or report number you can verify on GIA / IGI / GCAL. | Grade letters only. No lab, no number, no plot. |
| Lab / origin filter | You can isolate natural vs laboratory-grown, and see the label on the listing. | Origin buried, mixed inventory with no filter, or “diamond” used for simulants. |
| Measurements | mm dimensions, table, depth, L/W visible without opening five tabs. | Carat and 4Cs only. Hidden depth weight. |
| Returns | Written window, who pays shipping, restocking fee stated before checkout. | “Contact us,” final sale on custom, or the policy is only in the footer PDF. |
| Support | You can ask about a specific report number and get a human answer. | Chatbot only, no way to request extra photos. |
If two of those fail, leave. A cheaper ticket does not replace a video and a return window.
How we use the three links on this site
James Allen, Blue Nile and Ritani are the affiliate destinations already on the site. They are large catalogs with report-based search. They are not the only honest retailers, and a commission does not make them “recommended” in the magazine sense.
| Imaging | Reports | Lab / origin filter | Use them for | |
|---|---|---|---|---|
| James Allen | Usually has per-stone video on loose inventory. | Report on the listing; verify the number on the lab site anyway. | Natural and lab-grown can be filtered. Confirm the badge on the stone you open. | Comparing several candidates of the same spec with video. |
| Blue Nile | Imagery quality varies by stone. Skip listings that look like renders. | Report access is the filter. No report, no purchase. | Origin should be explicit. Do not assume. | Broad inventory and setting + stone packages — still inspect the center stone. |
| Ritani | Check that the media is the stone in the cart. | Same rule: report number you can look up. | Sells both origins. Filter first if that matters to you. | Settings examples, including a few Asscher styles kept from the old site. |
Affiliate destinations
Sponsored links. Naked Diamonds may earn a commission if you buy, at no extra cost to you. Read the disclosure.
Before checkout
- Open the report on the lab website. Matching number, matching measurements.
- Watch the video at normal size, not zoomed into fire.
- Write down mm dimensions. Compare two other stones in the same carat.
- Screenshot the return policy dated today.
- If it is lab-grown, confirm the listing says so and that you are not paying a natural price.
Printable version of the stone-level list: buyer checklist. Price context: lab vs natural.
Ritani Asscher setting examples
These deep links existed on the previous site and are kept so old URLs do not die. Availability changes. For Asscher proportions and vs-emerald, use AsscherDiamond.com.
Asscher solitaire
View at Ritani →Asscher halo
View at Ritani →Lab-grown Asscher
View at Ritani →Three-stone Asscher
View at Ritani →Written by Greg Parsons. This page is a shopping method, not an endorsement or a guarantee of any retailer’s current policy. Last updated 5 September 2026.