How to Choose Where to Buy a Loose Diamond

The best place to buy is the retailer that gives you enough information, selection and consumer protection to evaluate a specific diamond—not simply the retailer with the loudest discount.

What a strong diamond retailer should provide

• Independent grading-report information
• Actual imagery or video of the stone
• Clear natural/laboratory-grown disclosure
• Transparent return and shipping terms
• Secure payment and insured delivery
• Responsive support when report details are unclear

Compare inventory quality, not inventory count

A huge search database is useful only if the listings expose enough detail to compare stones intelligently. Filters should help you narrow options, but the final choice should still include visual inspection.

Our affiliate relationships

Naked Diamonds may earn a commission from some retailer links. That relationship does not change the grading report or the price you see, but it is a financial relationship and we disclose it.

See retailer comparison criteria